You go to most coffee shops and they’ll try and hand you a piece of cardboard, maybe that nice shiny cardboard, that tells you that if you buy nine of their caffeinated beverages they will give you a tenth beverage for FREE. For free people. Craziness.
Now tell me, oh virtual ones, why is this not already a thing in bookstores?
Sure, bookstores have loyalty cards or systems, but are they really that good to their loyal customers?
I’ve bought dozens of books at my local bookstore making sure to flash my fancy plastic loyalty card under the scanner and so far i haven’t seen any rewards for my copious book buying. Generally when you do accumulate enough reward points, or the like, your “reward” is what? A $5 voucher? Nothing too exciting or equivalent to the twenty books i just purchased.
Lets take a moment to imagine how book sales would skyrocket if a ‘buy nine, get the tenth free’ loyalty system was brought in.
Imagine the magic of it. Us bookishly obsessed people would buy those nine books just to get that tenth one free. You don’t need those nine books, you don’t have a reason to buy those nine books, you probably don’t even like some of those nine books, BUT, the tenth one is free. Don’t even pretend you wouldn’t buy a bundle of nine books each and every time you walked into a bookstore while holding a magical loyalty card excreting rainbow pixie dust.
It’s a full proof sales strategy…i should be selling this for millions.
Is this just my town? Am i being taken for a ride compared to other bookstores out there with an amazing loyalty system? Or should we all be finding our inner protesters and be fighting this grave injustice?
Everyday there are new “hashtag” campaigns springing up all over the place, so why not create one for bringing in every 10th book free!